The European Gaming and Betting Association (EGBA) in partnership with H2 Gambling Capital, have published their market data showing the growth of Europe’s Online Gambling Market in 2018 – 11%. From €20 billion gross gaming revenue (GGR) in 2017 to €22.2 billion GGR in 2018, the data confirm the interest of online gambling among the EU countries.
According to the findings, during 2018, EGBA members had 16.5 million active customers and generated €5.41 billion in online gambling GGR. The figures account for 24% of the total EU online gambling market.
The annual data collection includes data on the overall EU online gambling market and EGBA member companies. Information on their market value, payments, games, sports, customers, licensing and compliance was also included.
EGBA represents bet365, Betsson Group, GVC Holdings PLC, Kindred Group PLC, MRG, and ZEAL Network, who combined had a total of 121 online gambling licenses in 20 EU countries.
The gambling activity generating €22.2 billion GGR, represents the 23.2% of the total EU gambling market. As per the data collected, the UK market (34.2%) accounted for the largest portion of the total EU online gambling market, with a market value of €7.3 billion GGR.