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iGaming operator ComeOn has confirmed that it has withdrawn all active brands from the UK online gambling marketplace and will now focus on more “favourable markets”.
ComeOn Chief Executive Lahcene Merzoug has updated stakeholders that the flagship ComeOn.com domain and subsidiaries MobileBet.com and GetLucky.com will withdraw from the UK due to new stricter enforcements on customer KYCs and care-of-duty procedures enforced by the UK Gambling Commission (UKGC).
“UK is a very mature and highly competitive market and the financial risks are big. We have never had a non-compliance breach, but we’ve seen competitors being fined big numbers and that creates uncertainty.” Lahcene Merzoug commented.
Although operating in the UK since 2014, the UK has never been a big market for the operator. “[…] the UK license has lost its symbolic value”, Mr. Merzoug explained and given the fact that the operator holds licenses in many European countries its attention is now drawn to other markets, Malta is one of them.
