Dedicated divisions launched by BtoBet Group

BtoBet Group, the igaming and sports betting technology provider, has launched two new dedicated divisions for gaming and sports betting following an internal restructure.

The Malta-based company has unveiled its new BtoBet Sports and BtoBet Games units after bringing iTrading Solution (ITS) and iGaming Solution (IGS) into the organisational fold.

ITS specialises in risk management and trading while IGS is an experienced games aggregator.

Both companies will sit alongside the BtoBet service, under the BtoBet Group umbrella, and provide services for BtoBet Sports and BtoBet Games.

ITS’s co-founder and chief executive, Davide Ruggeri, already serves as BtoBet’s head of sportsbook.

According to the group, the divisions will operate “under the same roof” and adopt “the same foremost technology”.

“BtoBet Sports is focused on bookmakers’ needs and sportsbook players’ preferences,” BtoBet chairman Alessandro Fried said.

“A dedicated team ensures the sports-betting brand provides the ultimate betting experience to the bettors.

“Based on BtoBet’s sports platform, Neuron Sport, BtoBet Sports provides a highly customisable frontend for each operator, giving all the tools needed for risk management across all pre-match, live betting and virtual jackpot betting products.”

Regarding the new BtoBet Games division, Fried added: “This new department is aimed at providing the perfect set of products and services needed for today’s igaming business.

“A pull of skilled and dedicated experts assists and satisfies any of operator’s iGaming needs and requirements.”

“The Neuron Casino omnichannel platform, based on artificial intelligence technology, ensures tailored offers to maximise the effort of delivering the perfect games offer.”