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Greek lottery and betting operator OPAP has announced that its entire digital sports betting operation will be migrated to the new Betgenius sportsbook platform.
Under the new agreement, Betgenius will also become OPAP’s primary provider of in-play data, delivering fully-automated, real-time prices for around 130,000 sports events annually.
OPAP is also choosing to use Betgenius Sportsbook Platform’s full back office suite, CRM and marketing tools, outsourced trading and UX development across all digital channels.
Commenting on the news OPAP Chief Executive Officer, Damian Cope said: “We are very pleased to be announcing this deal with Betgenius, which is an important step in building a world class portfolio of products and services for OPAP’s customers. Our cooperation with Betgenius will allow us to be in more control of our digital sportsbook product and also provide the flexibility to enable us to react quickly to the fast-changing world of digital sports betting.”
According to Betgenius, its platform offers a “highly scalable, modular solution which gives operators maximum control, particularly around the delivery of differentiation in front-end design”.
Jack Davison, Managing Director of Betgenius, commented: “We are hugely proud and excited to have been selected by OPAP as a key partner in its efforts to offer its customers the best sports betting experience possible. The Betgenius Sportsbook Platform has been developed with speed, flexibility and scalability at its heart, and allows us to uphold the same high standards in technology and customer service to which we have always been committed.”
