In an interview Michael Pedersen of LetsBet.com noted that players enjoy indirect presence of others even if they don’t have particularly deep or regular contact with them. Most of online-casinos try now to replicate the atmosphere to the greater extent as in land-based casinos.
To recreate that social atmosphere in online casinos, Pedersen said online operators should take live streaming of their offerings to new heights.
“So far, people are using it [live streaming] for casino dealings, so there will be some exciting stuff out there. Its social aspect, social features… there’s so much happening with Twitch. People, let’s say, wanting to socialize,” Pedersen told CalvinAyre.com. “We are trying to take that sort of social atmosphere from land-based and put that into online.”
Letsbet.com, the new online casino brand is set to launch by early 2018.
According to Pedersen, the new offering is a product of their company’s end goal of creating a dynamic proposition for online casino players, in combination with the best in live streaming, social engagement and player gamification utilities.