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The online operator recently its sportsbook 2.0 and new design for LeoVegas.com, a move which is presently being paralleled by the UK sports betting rebrand by means of its Rocket X subsidiary.
As the UK market is one of the biggest on the world, LeoVegas trusts it offers the opportunity to create additional brands which can draw in various betting market.
Beforehand, the company has asserted the move will enhance its mobile position and in addition expanding its competiveness inside the games betting market.
Gustaf Hagman, LeoVegas Group CEO, said: “BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth.”
In preparation of the new brand dispatch, BetUK.com has just gone into a shirt sponsorship deal football club Swansea City to help increment the brand’s profile and accosiation with sports betting.
Provider SBTech has been picked as the supplier for Rocket X for various UK-confronting sites.
LeoVegas applied for a casino and sports betting licence in its native Sweden prior this month, proceeding with its “expansion strategy” of achieving income of €600m and EBITDA of €100m by 2020.
