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NetShop ISP Completes Cross Connect with Microsoft Azure for Financial Services Client at LD4 Data Center

NetShop ISP Completes Cross Connect with Microsoft Azure for Financial Services Client at LD4 Data Center

NetShop ISP

NetShop ISP · Blog Author

Sep 16, 2025 · Archive

NetShop ISP is pleased to announce the successful completion of a cross connect with Microsoft Azure on behalf of a financial services company operating within the Forex trading industry.

The project was carried out in our LD4 data center, one of the world’s most interconnected hubs for low-latency trading, financial exchanges, and cloud connectivity.

The Client’s Challenge

Our client, a financial services provider, runs mission-critical forex trading platforms within NetShop ISP’s infrastructure at LD4. While their trading platforms perform optimally in our environment, the company also relies heavily on applications and databases hosted in Microsoft Azure.

To ensure seamless operation, they needed a dedicated, secure, and low-latency link between their LD4-based infrastructure and their Azure resources.

Relying solely on the public internet was not an option due to concerns about latency, reliability, and security. For trading firms, where milliseconds can make the difference in execution, a private cross connect provides the optimal solution.

The Solution: NetShop’s XConnect Hub

Leveraging NetShop ISP’s XConnect Hub, we established a direct cross connect with Microsoft Azure. This private connection now allows trading data to be securely transferred from the client’s LD4-hosted platforms to their Azure databases and back.

The completed cross-connect resulted into a 0.26ms latency from within NetShop’s LD4 infrastructure and the customer’s private Azure environment.

The XConnect Hub was designed to simplify and accelerate private interconnections between cloud providers, financial exchanges, and customer networks. By choosing this solution, the client benefits from:

  • Ultra-low latency between LD4 and Azure.
  • High reliability through a dedicated network path.
  • Enhanced security, with traffic flowing via a private cross connect rather than the public internet.

Why Latency Matters in Forex Trading

For Forex brokers and financial institutions, the ability to move data quickly and securely is vital. Trading platforms hosted in LD4 are often at the heart of execution engines, order matching systems, and liquidity aggregation. At the same time, internal applications and risk management tools are increasingly hosted in Azure for flexibility and global reach.

This cross connect between LD4 and Azure ensures that all these critical components communicate over a dedicated, high-performance link, reducing latency and minimizing operational risks. The result is smoother order execution, better performance for end-users, and stronger infrastructure resilience.

Related blog articles for Forex latency:

NetShop ISP’s Role in Financial Connectivity

As a trusted hosting partner for forex and fintech companies, NetShop ISP continues to expand its connectivity ecosystem. With presence in LD4, LD7, AM2, SG5, and other leading data centers worldwide, we provide clients with direct cross connects to Microsoft Azure, AWS, Google Cloud, and other major providers.

This latest implementation demonstrates our commitment to helping financial services companies build hybrid infrastructures that combine the best of dedicated hosting and cloud computing.

Are you a Forex broker or financial services provider looking to interconnect with Microsoft Azure or other cloud platforms?
Explore our XConnect Solution page to learn how NetShop ISP can help you achieve secure, low-latency connectivity for your business.

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