The UK Gambling Commission (UKGC) presented its latest report which revealed more information about the levels of gambling participation, attitudes and behaviour of British customers.
The survey shows that 48% of respondents aged 16 years or older have placed bets over the past four weeks at the time of the research. This marked a 3% increase compared to the number of people who gambled in 2015. However, this figure dropped to 33% if those that had only played the National Lottery were excluded.
The survey proved that 17% of gamblers put their wagers online, with 97% of them gambling at home.
When it comes to the use of mobile phones or tablet devices in the gambling process, there was a 10% increase in the usage in comparison to 2015, to reach 43% in 2016.
The Programme Director James Green commented on the report saying: “This report paints an important picture of how consumers in Britain choose to gamble – identifying emerging trends and potential risks to the public”.
“We are also now able to provide a more detailed snapshot of online behaviours, which featured for the first time last year. Effective protections come from strong evidence. Our research puts us in a powerful position to better understand the needs of gambling consumers” said James Green.
When it came to marketing, the UKGC found that online gamblers are more likely to make a wager based on advertising (46%) than on social media posts (21%).
The report showed that 0.7% of those that gambled in the past 1 year identified as problem gamblers. This number increased from 0.5% which was reported in 2016.