For decades London has been recognized as the world’s leading financial centre, with over 40% of all forex transactions taking place in the city. London’s strategic location and time zone provides forex traders with more opportunities to profit due to the increased volatility and higher liquidity during the ‘London session’.
The London session, also referred to as the European trading session, is one of the three trading sessions that are responsible for keeping the forex market open 24 hours a day. As the middle session, it overlaps with the Asian and American sessions, meaning the majority of trades happen within that period. This, along with various other reasons, makes London hosting ideal for Forex Brokers.
In this article, we will take a closer look at why London is the optimal server hosting location for Forex Brokers and how it can benefit both them and their clients.
Benefits of London Hosting for Forex Brokers
Global Financial Hub
London is home to some of the world’s biggest financial institutions like the London Stock Exchange as well as many of the world’s largest banking groups. London’s reputation as a leading and well-connected financial hub has been cemented over hundreds of years, attracting businesses and investors from all over the world. This makes hosting in London ideal for Forex Brokers looking to establish themselves within the industry.
London’s geographical location has made it somewhat of a gateway between Europe and the rest of the world. As mentioned above, the London time zone also provides brokers and traders with a significant advantage, as morning in London overlaps with evening trading in Asia, whilst afternoon in London overlaps with the opening of US trading. London is the ideal hosting location for Forex Brokers as it is in close proximity to major liquidity providers, and therefore guarantees low latency, reduced slippage and faster trade execution.
Another advantage to hosting in London is the city’s robust technological infrastructure. London provides the high-quality, reliable and fast connectivity that is essential for Forex Brokers. NetShop ISP’s latest London Data Center (Equinix LD7) has direct connectivity to the London Internet Exchange (LINX), one of the largest Internet Exchanges in the world. In addition to that, London is attracting a lot of retail Forex brokers as they seek to host their trading platforms in close proximity to Technology and Liquidity Providers who are also hosted in London.
Ultra-low Latency Hosting in London with NetShop ISP
NetShop ISP is an award-winning Data Center Services & Server Hosting Provider, with almost two decades experience within the Financial Markets. NetShop ISP’s state-of-the-art London facilities are ideal for Forex Brokers seeking secure, ultra-low latency VPS or dedicated servers.
As of 1st of May 2023, NetShop ISP offers Dedicated Servers and Cloud VPS through its brand-new infrastructure located at Equinix LD7 in London. Visit our website for more information on our UK Data Centers, VPS hosting and Dedicated Servers at Equinix’s LD7 Data center.