BGO fined by the UKGC for ad failings

The first financial penalty has been issued on Tuesday, by the UKGC (United Kingdom Gambling Commission) to BGO for advertising failings on its website.

The UKGC issued the £300K fine to the online gambling operator for “misleading advertisements” for 9 adverts on its own website and 14 more ads on its affiliates’ websites.

As per the UKGC, the promotions were deemed to have breached social responsibility codes. It’s been since 2015, when the UKGC began probing BGO’s marketing about the misleading advertisements but the gambling operator did not take a “timely and effective action” as per the regulator.

UKGC program director Paul Hope said: “We have made it clear to the industry that misleading advertising is a serious issue; we have powers to tackle it, including the power to impose financial penalties such as this.
“We want operators to take note that the issues identified in the decision notice are likely to form the basis for future compliance assessments and could lead to enforcement action.”

UKGC Decision notice for BGO Entertainment Limited > Click here to download/view the corresponding announcement in PDF format.