‘Why use WordPress?’ is one of the most common questions asked by companies and individuals just starting out with their new website, and if you’re reading this, you’re probably wondering the same thing too. In this article we’ll break down 5 of the biggest benefits of using WordPress and why it might be the best option to build and manage your website.
What is WordPress
WordPress is an open-source content management system (CMS) and one of the most popular platforms for creating websites. The rise in popularity of WordPress didn’t just happen overnight, it was launched in 2003 and was initially a simple blogging platform.
Fast forward 18 years and WordPress has now become a leading CMS, powering over 64 million websites – that’s about 40% of all websites on the internet. The numbers speak for themselves really, but let’s look at why WordPress is so widely used and some of its main advantages.
Main advantages of using WordPress
WordPress is free
As one of the most popular content management systems, a lot of people are surprised to learn that WordPress is actually completely free to use. You can literally download the software and build your entire site without incurring any costs from WordPress. Of course, you’re still going to need to purchase a domain name and hosting for your WordPress site in order for it to be available online.
WordPress is easy to use
Probably one of the biggest benefits of opting for WordPress is that it really is super easy to navigate and offers individuals with very little technical knowledge a simple solution for building and managing websites. There are tons of themes available for free that cater to all different types of websites like blogs or ecommerce stores.
WordPress offers plenty of plugins
Similarly, there are also a whole bunch of free plugins available on WordPress that are really simple to install, and offer a whole range of features, from WooCommerce for online stores to Yoast to improve your site’s SEO. Using plugins is ideal for adding functionalities to your website without the need for coding and there are currently over 50,000 to choose from.
WordPress can benefit SEO
We’re sure you know the importance that search engine optimization plays to the success of your website but did you know that by using WordPress you’re more likely to secure a better search engine ranking? That’s because WordPress makes it easy to optimize content, manage metadata and create SEO friendly permalinks – and Google loves an organized website.
As we mentioned, WordPress offers a huge variety of themes which are really easy to install in just a couple of clicks, making it super simple for you to get started with your WordPress site. You can find industry-specific themes, either for free or relatively cheap, which you can use as they come or customize further to meet your needs.
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Contact our team for more information on WordPress Web Hosting.